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  • Copyright by Shandong Quality & Beauty Garments Mfg Co., Ltd. 鲁ICP备16003101号-1 Powered by:300.cn   Weifang

  • Hotline:+86-536-2888668

  • ABOUT US

    关于我们

    20 years specializing in the production of outdoor sportswear!
    Because of concentration, so we are professional! 

     

    Brand

    Brand Origin
    Since 1998, after fifteen years of experience in outdoor clothing export, SUNNY has deeply aware of, as can be found in the international top brands of outdoor clothing, the meticulousness of the Americans in the safe and environmentally friendly materials of outdoor clothing, the Europeans relentless pursuit of  3D cutting of clothing that meet the needs of human motions, the Japanese’s demanding requirements for the quality of outdoor clothing, the desire for fashion innovation in outdoor clothing of the Korean… We are also deeply impressed by the staggering sales prices of the international top brands and the embarrassingly low costs of the manufacturers.
    A voice always lingers in the ear; a thought always hovers in the mind: SUNNY have learned so much knowledge on outdoor clothing design and production, then why not create their own brand? More voices rushed the ear; more ideas tossed in the mind: do you have money to hair a celebrity for endorsements? Do you have the money to advertise it? Do you have the capital to establish sales channels? Do not you know that the ear in which “products sell themselves" has long gone? What shall you do if you will lose the garment enterprises that you built painstakingly and your employees who have followed for a decade? .....
    Just do it. Ok, here we go!
    “In our life, we need a trip that instantly following your heart, to experience a different life"
    “Impulsive is our way!” ...... the genius revolutionary Internet buzzword awakened those irresolute people like a clap of thunder.
    "ANYONE ANYTIME CAN TRAVEL ANYWHERE" ------- Thus, AATA was born!
    Dear friends, thank you from the bottom of my heart!
    Let each of 800 million Chinese people wear a AATA®, and take a trip that instantly following your heart!
    "High quality, low price!" AATA® is so headstrong!
     
    Brand concept
    AATA® adheres to the operation tenet of “dream, youth, passion, inspiration”, to help people like outdoor travel to their pursuit of the courage to explore love without hesitation” outdoors, bring to life the ideal to conquer the summit, allow outdoor travel enthusiasts in the world to challenge mediocre and break boundaries, initiate the trends of urban leisure and outdoor travel, and look for the most beautiful youth around your. AATA® advocates green, leisure, environmentally friendly, healthy beauty, and encourages people to return to nature, breathe fresh air, and have a fighting young heart.
    Brand proposition
    Genuineness, freedom, expression of idealism.
    Challenge mediocrity, break boundaries.
    Brand interpretation
    Identify the target; take time to create high quality products; we registered the trademark AATA® mainly for people who love outdoor sports, and provide high-quality apparel products for consumers at affordable prices in the field of outdoor clothing that we are good at. The LOGO is formed by the four initial letters of our English slogan ANYONE ANYTIME CAN TRAVEL ANYWHERE. At the same time, it reflects the tenet of the brand: to link customers with factories through e-commerce......
    Brand positioning
    An ultimate, lighthearted, tasteful and personalized temperament, which is the style that AATA ® has been seeking.
    Delicate texture and clean lines, perfectly highlighting the characteristics of comfort, lightheartedness, audaciousness and freedom; seemingly inadvertently cuts subtilely expressing the beauty and strength of outdoor, both abandoning the tediousness of strait jacket, and showing the artistic beauty.
     
    Product style positioning
    With the American’s attention to safety and environmental protection, the European three-dimensional draping, the Japanese’s supreme quality, and the Korean’s desire for innovation, our products win over others with rigorous bold structure, simple lines and cuts, integrating outdoor travel and entertainment in life; we develop the most professional outdoor clothing.
    We highlight AATA ®’s outdoor quality with simple cutting style, and innovative outdoor technology; in terms of color, we emphasize on adding gorgeousness to youth, and reflect the unrestrained temperament of outdoor enthusiasts, leading the fashion that reflects the ultimate freedom and gracefulness, so that they can exude the unique outdoor concept at any time, anywhere and on any occasions.
     
    Spiritual journey
    The passion of the entrepreneurs of AATA®; the founding process full of suffering, seeking, persistence, independence; AATA®’s independent distinctive position from which they know clearly what to do and what not to do. What AATA® want to do combine affordable high-quality international brand with faith-based high-quality first-class service, to change the traditional thinking which seeks profits at any costs in the old business mode, and ultimately approach the most beautiful nature of humans. So, the status of AATA® is part of the product.
    Designer concept
    To do our best to perfect every little thing in a down to earth manner; gold will always shine. What we want to select is just how to perfect the design of our outdoor clothing brand, how to elevate our artistic level, how to make our dreams more attractive. A good design has the soul, which can touch people's heart; she is not just a garment; she can also change many things and stand the test of time. AATA® is loyal to her design, to her dreams, without any interest in grandstanding.

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